About Us

Beyond Numbers
We Focus on People

At SAL Accounting, we understand small businesses—because we’ve been there. Over the years, we’ve built a team dedicated to simplifying your finances and taking the stress out of accounting. Featured in Globe & Mail and Yahoo Finance, we’re proud to be your cross-border accounting experts.

Want to see how we can help? 

Our Story of Growth

Salman, Jaz, and Alex once worked with some of the biggest names in the tax industry. They handled complex accounting and high-profile clients, gaining valuable experience along the way. But something didn’t feel right.

While they loved the work, they couldn’t ignore the struggles many clients faced. They kept seeing the same issues come up, over and over again.

From these experiences, they identified The 3 Big Client-Side Accounting Problems:

Accessibility Problems

Clients couldn’t reach their accountants. Calls weren’t returned, and emails went unanswered. Support felt out of reach.

Unreliable Support

Many firms relied on flaky bookkeepers or passed clients off to junior staff. It left clients questioning the accuracy of their finances.

Surprise Tax Bills

Too many people were shocked by unexpected tax bills. There was little preparation or guidance along the way.

The SAL Family

What started as three founders determined to make a difference has grown into something bigger. Over time, more professionals joined the team. They shared a passion for client service, transparency, and building real relationships.

Now, SAL Accounting is more than just a team—it’s a family. We’re committed to making accounting approachable and proactive. We want to ensure you always feel supported and understood.

Committed to You

Our Mission

At SAL Accounting, we’re here to take the stress out of cross-border accounting between the US and Canada. We know running a small business can be tough, so our mission is simple—give you clear, reliable guidance that you can count on.

We’re all about saving you time, helping you avoid costly mistakes, and making sure you feel confident in your finances. With honest communication and a service you can trust, we’ll make managing your numbers straightforward, so you can get back to growing your business.

Think of us as your accounting partner—because when you succeed, so do we.

Built on Trust

Our Values

Our values aren’t just goals we aim for—they’re a big part of who we are. They guide everything we do, every day. We’re here to deliver financial services that matter, built on trust, dedication, and a focus on you. It’s all about making a real difference for your business.

Trust

We earn your trust by keeping things honest and straightforward. You can count on us for clear, reliable financial advice every step of the way.

Client Success

Your success is our success. We work with you as partners, sharing your goals and celebrating your wins.

Passion for Purpose

We care about helping small businesses grow. It’s what drives us every day and keeps us focused on making a difference.

Innovation

We make managing your money easier by using smart tech and new ideas to improve the way things work.

Why Work With Us?

We Get Cross-Border Accounting

We handle both Canadian and US accounting, making compliance easy and keeping your finances on track.

Tech That Works for You

We use smart tools to simplify your accounting, cut errors, and give you up-to-date numbers when you need them

Plans Built Around You

Our services grow with your business. We create strategies that fit your goals and challenges.

More Than Accountants

We’re your financial partners, here to guide you, solve problems, and help your business grow.

The Experts Behind the Magic

Senior Leadership Team

M. Salman

Founder & CPA

As founder and managing partner, Salman brings over a decade of expertise in US-Canadian tax solutions to the firm. Featured in Yahoo Finance and The Globe & Mail, his innovative approach to cross-border taxation has helped hundreds of businesses optimize their international operations. Fluent in English, Hindi, and Urdu, he serves diverse clients from tech startups to established manufacturing firms.

Key Expertise:

  • US-Canada cross-border taxation
  • International tax planning
  • Corporate restructuring
  • Business advisory services

A graduate of Warwick Business School with both UK and Canadian accounting designations, Salman combines global perspective with local expertise. His practical approach and genuine care for clients’ success have led to remarkable outcomes, with one client noting, “A 15-minute conversation with Salman provides more value than hours of online research.” Beyond client work, he serves on the Toronto Region Board of Trade and actively mentors the next generation of CPAs.

Alex Hart

Senior Manager | Cross-Border Tax Expert

Alex brings a decade of specialized expertise in US-Canada cross-border taxation, serving as a trusted advisor for businesses expanding across borders. A Schulich School of Business graduate, he has mastered the complexities of international tax planning with deep knowledge of the US-Canada tax treaty.

Focus Areas:

  • Cross-border corporate structuring
  • International expansion planning
  • Expatriate tax services
  • E-commerce and digital services

Fluent in English and French, Alex is known for making complex tax structures accessible. His forward-thinking strategies have helped numerous businesses avoid costly compliance issues while maximizing tax efficiency across borders, with clients noting how he “sets their course in the right direction for years to come.”

Quick Book Gold ProAdvisor Sal Accounting

Jas Thind

Senior Manager | Canadian Bookkeeping & Corporate Tax

Jazz leads our corporate tax practice with 12 years of hands-on experience in Canadian taxation. Fluent in English and Punjabi, his journey from H&R Block to Baker Tilly Canada, and now as Principal at our firm, reflects his commitment to excellence in tax planning and business advisory.

Specialized Industries:

  • Real estate and construction
  • Manufacturing and distribution
  • Professional services firms
  • Technology companies

As a QuickBooks Gold Certified Expert and Project Management Professional (PMP), Jazz brings a unique combination of technical knowledge and practical solutions to every client relationship. A graduate of the Goodman School of Business, he regularly leads workshops on tax efficiency and mentors emerging accountants, building long-term relationships through his clear, actionable advice.

Your Trusted Accounting Partners

Reliable and Skilled Professionals at Your Service

Sarah Zeyneb

Client Care Specialist

With over five years of experience in client support and a background in business administration, Sarah helps clients with their accounting and tax needs. Before joining SAL Accounting, she worked in financial services, building strong skills in customer service and document handling.

Who She Works With:

  • Small business owners and entrepreneurs
  • Individuals needing tax and accounting support
  • Clients looking for clear and reliable assistance

Sarah is organized, friendly, and always ready to help. Whether answering questions or managing paperwork, she makes sure everything runs smoothly for clients.

Alondra Cabanilla

QuickBooks Solutions Expert

Alondra leads our technology solutions practice, bringing eight years of expertise in cloud-based financial systems. She has transformed dozens of US and Canadian businesses through strategic implementation of digital accounting solutions, specializing in creating scalable financial processes.

Technology Expertise:

  • QuickBooks Enterprise Solutions
  • Xero and Sage 50 implementation
  • Cloud accounting automation
  • Digital payment integration

Fluent in English and Spanish, Alondra combines technical expertise with clear communication, ensuring clients fully understand and benefit from their digital solutions. Her implemented systems have saved clients hundreds of hours in manual data entry while significantly improving accuracy and reporting capabilities.

Adam Jacobs

US & Canadian Tax Specialist

Adam combines five years of specialized cross-border tax experience with a unique background in technology consulting. Fluent in English, Mandarin, and Cantonese, he excels at serving modern digital businesses navigating US-Canadian taxation.

Client Focus:

  • Technology startups
  • Remote work companies
  • Digital service providers
  • International entrepreneurs

His systematic approach to tax planning reflects his tech background, creating efficient solutions for today’s digital economy. Certified in both US and Canadian taxation, Adam stays current through regular advanced training and active involvement in Toronto’s tech community, where he frequently speaks about international tax considerations.

Certified & Trusted:

BestOf-Mississauga-i250-2024
Quick Book Gold ProAdvisor Sal Accounting

Real People, Real Businesses

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What Our Clients Love About Us

We believe in building strong relationships with our clients, and their satisfaction is our top priority. See what our happy customers are saying about their experience with SAL Accounting in our collection of 5-star Google reviews. We’re confident you’ll find the same level of exceptional service and financial expertise.

Get in Touch with Us!

Email Us

Got a question? Send us an email or fill out the contact form above. We’ll get back to you as soon as we can!

Call Us

We’re available Monday to Friday, 8:30am to 5:00pm. Give us a call and we’ll be happy to assist. Please note, our offices are closed on weekends

Join Our Community

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Our Locations

Toronto
Mississauga

Explore Our Services

US Canada Cross Border Tax Accountant

Cross Border Tax

Over 200 people and businesses trust our Toronto experts.  Find out why top tech companies, investment firms, and entrepreneurs rely on us.

US-Canada Cross-Border Tax Service - Featured Image

US Business Incorporation

Whether you’re a startup or a $10M+ company, our Toronto team can help you expand to the US. Book a call with CPA to discuss more.

Bookkeeping

Bookkeeping Service

Goodbye bookkeeping headaches. Our Toronto team handles everything from transactions to reports, letting you focus on growth.

Corporate Tax Accountant

Corporate Tax

Corporate taxes shouldn’t be a burden. We help businesses reduce liabilities and stay compliant with tailored strategies.

Business Insights